Before beginning the process of creating this weblog, it was important to understand the requirements of the blog itself. Therefore, these were some document design considerations that I had to first deliberate over:
- Purpose of the blog (What is my intent in creating this blog?)
- Intended audience (Who do I want to engage?)
- Scope of content (What topics and issues are relevant to my purpose and audience?)
In addition, I also had to consider the visual representation of the information contained within my blog. As I had discussed at length in my earlier post Document Design: Blogs vs Print, I paid heed to Parker’s potential design problem areas, and ensured that this blog would be able to be read in the ‘harshest of reading circumstances’ (Parker 2003, p. 270); the white background against the black font colour ensures that there is contrast enough for the text to be read easily.
Parker (2003, p. 273) also advised several design suggestions which I implemented into this blog:
- Avoid Multicolumn Layouts (The blog has only two columns which do not wrap text from the bottom; the main column contains the content, while the right column represents the navigation system of the blog)
- Reduce Line Length (As it can be clearly seen, there is ‘white space’ on both sides of the blog, ensuring that readers ‘won’t have to make as many left-to-right eye movements as they scan each line of text’.)
- Indicating New Paragraphs (Adopting a news writing style instead of a purely academic one — no more than three sentences contained within a single paragraph)
- Using Typographic Contrast (Title text are clearly larger than the body text)
- Add Text Hyperlinks (Included in the right column which serves as a navigation bar as mentioned above; assists readers to locate specific posts easily)
I had also considered Schriver’s document design theory when constructing the blog and developing the content – specifically ‘how readers interact with documents… on how people create meaning from the visual and verbal content’ (Schriver 1997, p. 362). This meant that my posts, while discussing Singapore-related electronic publishing isues, could not be inundated with familiar Singapore colloquialisms, which could possibly alienate non-Singaporean readers or those unfamiliar with our lingua franca (such as Singlish).
By following Nielsen’s (2005) list of top ten design mistakes, I made sure that my blog avoided most of them, other than the first two mistakes – ‘No Author Biographies’ and ‘No Author Photo’ – which were restrictions imposed by the assignment requirements.
I would like point out additional features I had implemented into the blog – the inclusion of the ‘Categories’, which are essentially tags to every post, effectively classifying them into specific types. For example, if a post contained blogging-related content, the category called ‘blogging’ would be attached to that post. If a reader clicks on the ‘blogging’ tag (as displayed in the right-hand column), the blog would display all posts with that specific ‘blogging’ tag.
I also made some design changes to the blog – specifically to the location of the introduction to blogging, and the document design discussion posts. Due to the nature and length of the posts, I placed them into separate pages, choosing not to include them into the reverse-chronological order of the blog. This was because these posts would also be good introductory posts to new readers along with the About Me (which was where I chose to include the purpose of the blog) page. This effectively avoids one of Nielsen’s (2005) design mistakes (‘Classic Hits Are Buried’).
Lastly, I also considered the tone and language used in the blog. I chose a more professional writing style while maintaining a conversational tone, in order to encourage dialogue with readers. I also chose to adopt a specific stance in regard to the issues that I had brought up, instead of simply making an objective, neutral one, which I felt would be akin to merely reading a newspaper — thus defeating the purpose of a blog that creates a dialogue between my reader and I.
While setting up a blog may a simple affair with the array of web publishing tools available, there are several document design considerations that must be addressed before it can become an effective communication tool between the author and the reader.
Posted by semiotik
Posted by semiotik
Posted by semiotik